Advertising Media Manager Job description
Advertising Media Manager Job Description and Profile
An advertising Media Manager is basically responsible for the promotion and publicity of his company. An advertising media manger basically plans, prepares and executes a media campaign for clients as well as for the parent company. He works in a team and allocates job to the team members, motivates them and exudes leadership qualities. An Advertising Media Manager is also responsible for brand building of a company.
Advertising Media Manager Duties and Responsibilities:
- Responsible for overseeing a company’s advertising campaign in terms of design, budgeting and medium of expression
- Responsible for portraying a positive image of his company and proving it best among competition.
- Responsible for developing, designing, implementing and executing the advertising strategy of the company.
- Enhancing the sales process and helping company in generating ad-revenue
- Keeping tabs on the expenditure and ensuring that it is within limits of the company
- Understanding the market scenario and ensuring that ads are suitable for current situations
Advertising Media Manager Education, Training and Qualifications:
An advertising Media Manager should have either Masters or college degree in any of these- Business Administration, sales and marketing, advertising, Public relations, mass communication and Journalism. An advertising media Manager generally starts career with a sales team member or even a Public Relation Officer.
Advertising Media Manager Degrees, Courses & Certification
Although a degree or masters in Business Administration or Journalism and Mass communication is preferred but certification courses in Advertising, Public Relations and Sales and Marketing can also be considered an apt qualification for this designation. Experience in any related field in a major requirement for an advertising media manager’s job.
Advertising Media Manager Skills and Specifications:
- Should be a confident leader and a team motivator
- Should be a trend setter and should be futuristic in advertising campaign
- Ability to create revenue through campaigns and strategic planning
- Should be well aware about the media laws and practices
- Good at drafting budgets and should be able to allocate budget for media activities
- Good at negotiations and forming contracts
- Ability to design, edit and produce a promotional material sticking to company guidelines
- Ability to launch a new product campaign successfully
- Ability to train new team members and also help in employee retention
- Excellent communication skills and a creative bend of mind
Advertisement media managers Salary/Wage
The salary of an Advertising Media Manager ranges from $30,000 to $60,000 per annum.