Marketing trainee job description
Marketing trainee Job Profile and Description
A marketing trainee gets to learn about a company’s marketing business by assisting in projects in the field of corporate marketing for a designated period of time, after which he is assigned to a position in staff marketing or field sales. Building a brand and promoting it is very important for a company, and here comes the role of marketing personnel.
Duties and Responsibilities
- Marketing trainees must have the basic knowledge of the different advertising techniques and strategies to be used
- They must undertake market research in order to find out their target consumer, their needs and requirements and connect it to the company’s objectives
- They must analyse the demographic details of the consumers and accordingly form marketing strategies
- Trainees must make a complete list of targeted resellers and be in constant touch with them, either through phone calls, mails or personal visits
- They must keep proper records of sales and other numbers
- They have to meet potential clients and explain to them the different aspects of the product or services, in order to get more customers
- They need to have a good contact with ad agencies and public relations firms
- They also have help with the marketing campaign by copywriting, customer follow up and so on
Skills and Specifications
- Communication skills must be exceptional, both written and verbal
- He must driven, motivated and enthusiastic about his work
- He should be persuasive and a good negotiator
- He must be hardworking as these kinds of jobs require a lot of field work
Education and Qualifications
A bachelor’s or master’s degree in commerce or a degree in business management with specialisation in sales and marketing are ideal for this job. One may also go for a mass communication course in public relations and marketing.