Media Assistant Job Description
Media Assistant Job Profile and Description
A media assistant may work for a media organisation, advertising agencies, public relations companies or any general company and helps with a number of tasks related to these fields.
Duties and Responsibilities
- He has to handle calls of the media department and assist the media manager or operation manager in general administrative duties
- He must coordinate with advertising agencies and other media companies
- He has to plan meetings and make arrangements for appointment
- He prepares and implement media plans or any other media-related events
- He has to make a calendar of events for his company
- He is also responsible for making press releases, media kits and updating the company website
- He has to maintain office files and update mailing and contact lists
- He takes care of all press releases, programmes, advertisements, and other promotional activities
- He has to keep himself up to date with the media trends, arrange and monitor advertising response surveys
- He collects and present advertisement response data
- He has to prepare and monitor the budget, the money spent and the response received
- He must monitor press coverage and respond to any media query
- He should follow what the competition is doing and keep himself abreast of the latest developments in this field
Skills and Specifications
- A media assistant must be motivated and confident
- He should have strong communication and networking skills
- He must be organised and be able to multi-task
- He must be good with numbers
- Knowledge of computers and certain software required for this field is also helpful
Education and Qualifications
In order to be a media assistant one needs to have a bachelor’s degree or diploma in mass communication with specialisation in marketing, public relations or media management. One can also do an MBA in a particular field.