Media planner job description
Media Planner Job Profile and Description
Media planners help their clients to maximise the impact of their advertising campaigns in a particular medium — print, broadcast or internet. By ensuring that the campaigns reach the desired audiences, media planners help in generating revenues for their clients. In order to do that they need to formulate strategies to research the product, the target audience and understand the objectives and implement those findings to decide which medium, geographical region and time will be suitable for a particular campaign.
Duties and Responsibilities:
- In many organisations, a media planner may also have to combine the role of planner with the role of media buyer
- In the research stage, the planner must first comprehend the client’s objectives, his target audience and budget.
- He then works with the creative department to make the ideal campaign for the produc