Media Relation Job Description
Media Relation Job Profile and Description
The job profile of a media relations officer has a lot common with a public relations officer. Every company, private or public organisation, political party etc has to interact with consumers, customers, stakeholders to give them information about certain products, for promotional campaigns or have to take some damage control measures. Through mass media they can reach a large audience and a media relations officer employed by the company makes sure that the necessary information is passed to the advantage of the company.
Duties and Responsibilities
- A media relations officer has to be in touch with all media houses and interacts with them regularly
- He prepares and sends press releases or briefs and to media persons who would cover it in their respective newspapers or channels
- He is in charge of organising and attending press conferences, inviting the media or giving any information about the company
- He is like the public face of a company and a spokesperson of the company’s policies
- He may have to give interviews to the media, provide clarifications if a negative image of the company has been printed or shown
- He has to pass on information in an open and reliable way
Skills and Specifications
- Good communication skills are essential in this field
- One must have presence of mind and be a quick thinker to tackle tricky questions from the media
- One needs to have in-depth knowledge about the company’s strategies and policies
- Discretion, tact and honesty are also required
- One must be able to deal with pressure and keep a cool mind
Education and Qualifications
To be media relation officer one can go for a degree or diploma in mass communication with specialisation in public relations and marketing. A general arts background is also helpful.