Media seller job description
Media Seller Job Profile and Description
As media houses started realising the potential of the reach of mass media, they understood that in order to generate and sustain their revenues, it was very important to offer their precious space to customers who would want to communicate with a target audience for a particular product or campaign. A media seller is someone who has to sell media space to clients to get ads from different companies or organisations, thereby generating revenue for the medium he works for. Media sellers work across all media platforms such as print, broadcasting or web-based media. However, his job goes beyond that of a salesperson.
Duties and Responsibilities:
- Media sellers build contacts, make extensive phone calls or have to travel to meet their revenue targets
- His responsibilities also involve securing new subscription business for his organisation in his allotted sales area and he also acts as a contact point for clients
- His key job is to maximise the revenue potential of his company and for that he needs to make sales presentations to his client and show why the media space will help the company reach the target audience
- Besides selling ad space to current and new advertisers, he also has to monitor what his competitors are doing so that he can be ahead of them in getting clients
Skills and Specifications:
- Good communication skills, expertise in numbers and basic technical knowledge are very important for this job
- A media seller should know how to persuade clients to buy media space or air time by referring to statistics on readership or viewing figures
- He must be able to work under pressure, be confident and meet targets
Education and Qualifications:
A management degree or a mass communication degree will give one direct knowledge and experience in this job.