Media specialist job description
Media specialist Job Profile and Description
A company or an organisation needs the help of media – print, broadcast or internet — to either promote something or to give some information. A media specialist is responsible for managing media strategies and relations. He is a combination of a media planner and a coordinator and in some organisations has to play roles of both. But his primary responsibility has to do with keeping contacts with the media, decide effective strategies of presenting a positive image of his client, thereby becoming the public face of his company.
Duties and Responsibilities:
- A media specialist needs to make a comprehensive media plan and then implement it
- He must be aware of media trends and frequently browse through publications, blogs, channels, surveys, statistics etc
- He needs to manage the budget for advertising and public relations
- Based on the company’s objectives, he must organise marketing materials and logistics
- He also has to plan, supervise and design media documents and select which media tool would be most suitable for a particular campaign
- Besides that, he needs to build cordial relations with the client and media and provide information through press releases, organise press conferences
Skills and Specifications:
- Communication skills – both written and verbal are very important requirements if you want to be a media specialist
- Time management, presence of mind, ability to persuade are other skills required
- An aptitude for numbers and managerial skills are also helpful
Education and Qualifications:
There are no specific courses for this job, but a person who has experience in marketing and management has an advantage in this area. Also, if one has worked with a media organisation before, it will help him too, as he already has industry and media contacts and knows how to interact with them, write press releases and give interviews.