Print Media Manager Job Description
Print Media Manager Job Description and Profile
The print media manager is responsible for development and execution of various advertising campaigns for higher circulation of his magazine or newspaper. He is responsible for handling a team of for higher profit and spread of the company he works for. He is also responsible for planning and allotting media budget for the advertising campaigns for fiscal year and acquiring new clients for the company.
Manager Duties and Responsibilities:
- Responsible for allocation of funds, and oversees the expenditure.
- Responsible for carrying out negotiations with vendors and other media for publicity and increased circulation
- Responsible for placement and internal communication within the company
- Responsible for managing media budgets, media payments, purchase orders and execution of media plan.
- Should be able to forecast the spendable budget of investors and parent company.
- Should conduct market surveys for brand recall and brand positioning in market.
Manager Education, Training and Qualifications
A Print Media Manger should hold a degree in journalism and communication or advertising and public relations. An on the job training gives more insight on learnt classroom theories and techniques. A Public relation officer can climb up to ladder of Manager with years of experience. Experience in handling different media and working for different brands is always good for further growth.
Print Media Manager Degrees, Courses & Certification
A certification in Print media management is always good. Even a master’s degree in Advertising and PR or Masters in Communication and Journalism is apt for this designation. A Print media Manager with masters in Business administration with specialization in Sales and Marketing can do wonders in this job.
Print Media Manager Skills and Specifications:
- Should be a team leader and should be able to motivate the supporting staff.
- Should be a resourceful person and should keep an eye on the market trends and industry news.
- Should be well versed with print media technologies and keep himself updated with latest technological updates.
- Public and customer relation skills should be excellent.
- Should keep an eye on the overflowing expenses and keep a check on it.
- Should have strong media relations with other media apart from print and should work constantly towards brand building.
- Should have incredible negotiation skills with vendors and outdoor media and pr agencies.
Print Media Managers Salary/Wage
A Print Media Manger’s salary ranges from $35,000 to $80,000 per annul