SEO Reputation Management Consultant Job Description
SEO Reputation Management Consultant Profile and Description
The SEO Reputation Management Consultant is also known in the online marketing world as a search engine management consultant or professional who is considered an expert in protecting online reputation of enterprises using Seo methods. The position calls for conducting online studies about the potential reputation damage a company faces when search engine results show negative content on the first pages which can turn off prospective buyers and reduce revenue streams. The SEO Reputation Management Consultant is an officer of a PR firm reporting directly to the Reputation Management Director supervising a team of consultants.
SEO Reputation Management Consultant Duties and Responsibilities
- Implement corporate standards for implementing SEO technologies in manipulating search engine results for the company’s reputation management clients.
- Work closely with the client’s marketing and PR staff to coordinate customer and public relations activities in restoring and managing the client’s reputation concerns.
- Use SEO to bury negative content in first pate search engines with positive content through extensive use of positive articles and creation of affiliate websites with related backlinked contents.
- Approve and supervise client initiatives in augmenting staff work in recommended ORM (Online reputation management) activities as implemented.
SEO Reputation Management Consultant Skills and Specifications
- Must have excellent mastery of Search Engine Optimization skills and online article marketing
- Must have excellent communication and interpersonal skills
- Must have excellent organizational, supervisory and managerial skills
- Must have high diplomatic tact and negotiation skills
SEO Reputation Management Consultant Education and Qualifications
- A Master’s degree in marketing or business administration (MBA) is preferred given its highly competitive employment situation
- At least 2-4 years experience in marketing and sales with another 3 years in online marketing
SEO Reputation Management Consultant Salary
The annual average salary of an SEO Reputation Management Consultant varies wildly as it is relatively a new position that has a lot of demand from small and mediums scale industries. Typically the average annual salary in Minneapolis is $67,000.