Social Marketing Specialist Job Description

May 5, 2011 | By More

Social Marketing specialist job description and profile

The job of a Social Marketing specialist consists of using the Social Marketing like Facebook and twitter. A Social Marketing specialist promotes the company by means of these social networking media.

Social Marketing specialist job duties and responsibilities

The duties and responsibilities of a Social Marketing specialist are:

  • Use Social Marketing platforms to advertise the goods and services of a company
  • Designing and formulating advertizing plans to be placed on the Social Marketing platforms
  • Evaluating the swing of the consumer psychology in order to make suitable changes in the ads before releasing them on the internet
  • Keep abreast of the latest developments and software in the internet technology and use them to enhance the scope and quality of the ads
  • Maintain a huge Social Marketing network and use it to promote goods
  • Interact with customers in order to evaluate their preferences and to build good interpersonal relations with them
  • Survey the consumer market in order to evaluate the impact of the ads on the consumer base

Social Marketing specialist skills and specifications

The skills and specifications of the Social Marketing specialists are varied and many. Some of the prerequisite skills are mentioned below.

  • Ability to maintain good interpersonal relationships with the clients through the Social Marketing circle
  • Good communications and writing abilities
  • Good knowledge about the use of internet tools and technology
  • Ability to think creatively and incorporate new ideas into the Social Marketing ad campaigns
  • Ability to work for long hours on the computer
  • Should be at ease while communicating with clients through social network
  • Must be aware of the jargons and terminology used in the social network circles

Social Marketing specialist education and qualifications

The education and qualifications required for the job of a Social Marketing specialist are:

  • A bachelor’s degree in information technology and computer science
  • Diploma in sales and marketing

The applicant should have one or more social networking addresses, which are valid.

Social Marketing specialist salary

The Social Marketing specialist can earn a median salary of up to $50,000 per annum.

Category: Marketing Job Descriptions

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