Social Media Director Job Description
Social Media Director Job Profile and Description
Social media is increasingly used by companies as a strong marketing tool to promote their brands and the social media director is primarily responsible for identifying media opportunities and using them to the advantage of the company. He has to develop and manage marketing programs and campaigns and must have a professional presence in social media space like blogs, social networking sites, Twitter etc.
Duties and Responsibilities
- A social media director needs to build or manage business blogs, communities etc
- He has to manage a brand, product and must have manage projects online
- He must build and sustain a wide client base through his contacts in the social media
- He must know the difference between vertical and lateral action when it comes to customer or community engagement and must know how to leverage both
- He has to manage market research projects and be up to date with the latest statistics and media figures
- He should be aware of the different tools and methods of social media to set goals and achieve them
- He should build and manage a social media practice that gels with PR, product marketing, event management
Skills and Specifications
- A social media director needs to have good communications skills, both verbal and written
- He should know about different social media space and how to use demographic statistics for popular and relevant platforms
- He should be able to multi task and have good analytical skills
- Experience in online marketing, advertising and public relations is also helpful
- He should have good networking and leadership skills
Education and Qualifications
In order to be a social media director, one needs to have degree in business management, with specialisation in sales and marketing. He can also go for a degree in mass communication and public relations.