Sports Marketing Job Description

August 4, 2010 | By More

Sports Marketing Job Profile and Description

Sports marketing job helps to manage and develop promotions, advertisements and strategic partnerships related to sports activities. A sports marketing manager is responsible for carrying out these activities and he also operates sports programs across school, colleges and various organizations.

Duties and Responsibilities

  • A sports marketing manager is responsible for the marketing of various sports activities via advertisements, promotions, merchandising or by direct customer events.
  • In order to develop successful marketing banners and campaigns the sports marketing managers develop and define programs.
  • In order to receive customer objectives and retention the job demands development and delivery of new communication strategies related to activities of sports.
  • The job also demands creation of marketing strategies around a particular sport segment.
  • He has to perform the function of optimizing and analyzing the performance of the sports campaign in order to improve the return of the investment maximally.
  • The job demands management of daily implementations of the marketing resources campaign through events, press and so on.
  • A sports marketing manager is responsible for the marketing budgets, communication plans and performances of strategies that are being implemented.

Skills and Specifications:

  • A sports marketing manager needs to have good managerial skill accompanied with a strong communication skills.
  • He must be proficient with computer fundamentals.
  • He must have the ability to operate various tasks and projects independently.
  • He should have the capability to work with high energy, flexibility and patience under any circumstances.
  • He should be skilled in managing a whole team and work with unaltered enthusiasm.
  • He should be skilled in handling various problems tactfully.


Education and Qualifications

To become a fashion marketing executive one should have a Bachelor’s degree in fashion, marketing or any of the field related to fashion.

Category: Marketing Job Descriptions

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