Online Marketing Manager Job Description
Online Marketing Manager Profile and Description
Reporting to an internet marketing director, the Internet or Online Marketing Manager, also known as E-Commerce Manager, takes charge creating and developing online demand for a specific brand in its stable of products. The position requires constant online presence to ensure that internet traffic to its assigned website and blogs can be monetized as sales. The Online Internet Manager also oversees a team of internet marketing officers who are variously assigned in areas such as online sales promotions, customer relations, product development, research and online pricing.
Online Marketing Manager Duties and Responsibilities
- Work closely with the IT department to implement a responsive e-commerce site, maintain high systems availability and allow easy access for its target markets.
- Develop and enhance the brand’s online portal to incorporate emerging payment trends and multimedia product presentation strategies
- Supervise a team of e-commerce agents to ensure they perform their duties and responsibilities in accordance with the department’s online service standards.
- Respond to customer questions and complaints in a timely manner
- Keep abreast with emerging trends in online marketing by attending seminars and lectures on the subject.
Online Marketing Manager Skills and Specifications
- Must have mastery the technical solutions for implementing marketing online.
- Must have excellent social communication and interpersonal skills
- Must have excellent organizational, supervisory and managerial skills
- Must have high diplomatic tact and negotiation skills
Online Marketing Manager Education and Qualifications
- A college degree in marketing or business administration is basic and a master’s degree is an advantage for a highly competitive position
- At least 5-7 years experience in marketing and sales with the last 2 years in internet sales operations.
Online Marketing Manager Salary
The annual average salary of an Internet Marketing Manager varies depending on the nature of the business, location, extent of its brand operations online and holder’s qualification. The typical salary ranges from $70,000 to $110,000 with the median at around $89,000 annually.